Thursday 16 May 2024
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CATEGORY

Marketing

Marketing

Wozniacki signs deal with Lavazza

Desk3 -
After becoming Godiva’s first athlete endorser earlier this year, Caroline Wozniacki now holds the same designation for Lavazza, a 120-year-old Italian coffee brand, reports...
Marketing

TransMedia Group to deliver fat publicity for ‘Skinny Iced Coffee’ from Steve’s Frozen Chillers

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Steve's Frozen Chillers has hired TransMedia Group (www.transmediagroup.com) to conduct the world biggest taste test. "Our goal will be to demonstrate the superior taste...
Market & Trade

Rwanda intensifies marketing efforts

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Rwanda has intensified marketing efforts aimed at helping the country's coffee penetrate the European market. Since May 15, Rwanda featured among over 100 coffee...
Made in Italy

Lavazza’s first ever broadcast campaign to debut in U.S.

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Lavazza’s first ever broadcast campaign to debut in U.S. As part of its 120th anniversary celebrations, Lavazza is launching the most extensive international communication...
Marketing

Feed your mind have a coffee

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Feed your mind have a coffee. illycaffè, the Official Coffee Partner of Expo Milano 2015, proudly presents its new merchandising line, “Feed your mind...
Companies

AKA Asia wins Costa Coffee

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AKA Asia wins Costa Coffee. As part of its expansion plans into Southeast Asia, Costa Coffee has appointed AKA Asia as its creative agency...
Companies

Second Cup Coffee Co. announces the national launch of Second Cup Coffee Co. Rewards

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MISSISSAUGA, ON, Canada – Second Cup Ltd. announces the national launch of Second Cup Coffee Co. Rewards – a free loyalty program with a mobile...
Exclusive & Breaking News

TENNIS – Lavazza becomes official supplier of French Open

Desk3 -
Coffee brand Lavazza has become an official supplier of the French Open tennis tournament. The Italian company, which celebrates its 120th anniversary this year, adds...
Coffee

USA – Peet’s Coffee and Golden State Warriors – team up to introduce new “Warriors Grounds” Coffee

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EMERYVILLE, Calif. & OAKLAND, Calif. – For nearly 50 years, Peet’s Coffee and the Golden State Warriors have been known as “The Bay’s Coffee”...
Exclusive & Breaking News

#ILLYDREAMERS – The shared “dream” at the centre of the new illycaffè communication campaign, on-air starting April 14

Desk3 -
MILAN, Italy – Today, Tuesday, April 14th, 2015, marks the launch of “#illyDreamers”, the new illycaffè communication campaign created by Saatchi & Saatchi which...
Companies

USA – Baristas rolls out national K-Cup Advertising Campaign to support retail grocery and online distribution of K-cups

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SEATTLE – Baristas Coffee Company, Inc. Baristas Coffee Company announced that in support of the national retail grocery and online distribution plan developed for...
Marketing

UK – Costa Coffee sponsors morning show on Magic Radio

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Costa Coffee is sponsoring the Magic Radio breakfast show, Magic In The Morning, and using polls to pit competing products against each other. The campaign...
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