After becoming Godiva’s first athlete endorser earlier this year, Caroline Wozniacki now holds the same designation for Lavazza, a 120-year-old Italian coffee brand, reports Sports Business Daily.
“The Lavazza family loves tennis; they have tickets to the Monte Carlo event,” said John Tobias, Wozniacki’s agent with Lagardère Unlimited.
“They just look at tennis, and the demographic is similar to those who drink rather expensive, higher-priced coffee.”
The deal was informally unveiled last week, when the 24-year old Danish tennis player made a surprise visit to a Lavazza 120th anniversary party in Paris.
Representatives of Lavazza did not reply for comment. The company, however, has been making a big push into tennis, with sponsorships of the French Open, Wimbledon and the U.S. Open.
As part of the deal, Wozniacki will have coffee with winners of a contest tied to the U.S. Open. Even if she loses early in the tournament, she is committed to staying in New York for the promotion.