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US – Keurig brews up school spirit with customized college brewers

WATERBURY, Vt. – Green Mountain Coffee Roasters is helping students and alumni brew school spirit year round with the introduction of unique college-branded Keurig K-Cup MINI Plus brewers. Retailing for $99.99, the new college-branded MINI Plus brewer is available exclusively on www.keurig.com/college just in time for the holidays.

Keurig, the North American leader in single cup brewing systems, offers consumers the perfect personal beverage with its more than 250 varieties of Keurig Brewed coffees, teas, cocoas, and more.

Keurig is expanding that personalization with the introduction of a collegiate collection for its popular Keurig MINI Plus brewer.

The NCAA Division 1 schools with decaled brewers include:

  • University of Arizona
  • University of Arkansas
  • University of Florida
  • University of Georgia
  • University of Miami (FL)
  • University of Mississippi
  • University of Nebraska
  • Rutgers University
  • University of Texas
  • Washington State University

“Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” said Dwight Brown, Senior Vice President of Marketing, GMCR.

 

Keurig_College_Brewer_Line-Up  

Available in three color options — black, white, or platinum — the $99.99 Keurig MINI Plus college brewer is the perfect accessory that will satisfy the need to brew a great cup of coffee at the touch of a button while proudly displaying team allegiance to friends, coworkers, or rivals.

The above individual college decals are also available for purchase separately for $19.99 and can be applied to any Keurig MINI Plus brewer. Both the new college-branded Keurig MINI Plus and the individual college decals are available exclusively on www.keurig.com/college.

These college decals are officially licensed to GMCR by IMG College, LLC (“IMG”) and its licensing affiliate The Collegiate Licensing Company, LLC and are part of the overall collegiate sports marketing partnership between IMG and GMCR.