South Korean coffeehouse chains have adopted the strategy of having South Korean pop stars endorse their products. Caffe Bene, which dominates South Korea's domestic...
Crafack M.1, Petersen M.A.1, Eskildsen C.E.A.1, Petersen G.B.2, Heimdal H.2 and Nielsen D.S.1 1 Department of Food Science, University of Copenhagen, 1958 Frederiksberg C,...