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Second webinar SCA’s Sustainability series to be held on September 25

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MILAN – The 2nd webinar in SCA’s Sustainability series on Farm Profitability and Prosperity will take place on Tuesday, September 25th, at 8:00am PST / 4:00pm BST, hosted by the SCA Sustainability Center.

After registering, participants will receive a confirmation email containing information about joining the webinar.

For more information you can watch to the first webinar on Farm Profitability, listen to this podcast, or read this report.

A panel of industry leaders will continue the conversation in light of the latest developments to tackle difficult questions related to the profitability of coffee farming. Do increased yields consistently correlate to profitability on coffee farms? Do price premiums for coffee taste quality justify farmer investments? What strategies are producers and buyers using to address farm profitability? What research and data is needed to support farmers and their businesses? Learn about our moderator and panelists below.

Moderator: Ashley Prentice

Ashley is a 3rd generation coffee producer from Guatemala. She has a degree in Business Administration and a Masters in Coffee Science and Economics. She is a licensed Q Grader and Q Processor. Ashley formerly worked with USAID’S Rural Value Chains Project assisting farmers with business strategies to access new and differentiated markets. She also leads the National Coffee Association of Guatemala, Anacafe’s sustainability committee supporting different projects and sustainability initiatives. She is the founder of Gento Coffee a social enterprise focused on promoting value added activities at origin to increase farmer profitability, encourage sustainable business models, and advance transparency in the coffee value chain. Ashley is an active volunteer of the SCA Sustainability Center working specifically in creating awareness of critical topics like farmer profitability.

Register here to join for the 2nd webinar on Farm Profitability and Prosperity September 25, at 8 a.m. PST / 4 p.m. BST.

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