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Nestlé announces launch of Smarties Buttons in the Uk and Ireland

Smarties Buttons

MILAN – There is now a completely new way to enjoy the colour and fun of one of Nestlé’s best-loved brands – with the launch of Smarties Buttons. Smarties Buttons are available in milk, white and orange-flavoured chocolate, all containing mini Smarties. They will begin appearing in shops across the UK and Ireland from this week in both sharing bags and single packs.

Alberto Pisanello, Brand Manager for Smarties, said: “We know that Smarties hold special memories for so many people, and they are much loved for their bright colours, taste and texture. At the same time, consumers tell us they like their favourite brands to keep things fresh with exciting innovations and new varieties to try.

“Our Smarties Buttons offer all the fun, colour and crunch of Smarties, enveloped in a delicious smooth milk, white or orange-flavoured chocolate button. It’s Smarties reimagined, and we are tremendously excited to introduce this new addition to the family. We hope fans love them as much as we do!”

Smarties Buttons are being made at Nestlé’s factory in Fawdon, near Newcastle-upon-Tyne. The factory is home to some of the UK’s best-known confectionery brands, including Rowntree’s Fruit Pastilles and Jelly Tots, Rolo, Caramac, Munchies and Toffee Crisp.

The Buttons go on sale over the next few weeks in all major retailers. The milk chocolate variety is available as a single 32.5g pack and a 90g sharing bag; and the white chocolate version as a single 30g pack and an 85g sharing bag. Orange Smarties Buttons, available in an 85g sharing bag, are available exclusively in Asda.