Nespresso partners with Olam in Indonesia for their new Master Origin Range

Olam samurai

Coffee smallholders from Aceh in Indonesia working with the Olam Specialty Coffee team are stars in Nespresso’s recently launched campaign for its new Master Origin coffee range.

In July 2017, a Fairtrade cooperative was established in Sumatra’s northernmost Province of Aceh in partnership with Nespresso’s AAA Sustainable Quality Programme, with 1,800 member farmers.

As implementation partner, and working closely with the Nespresso sustainability team, Olam Specialty Coffee supported the Ara Cahayani Gayo cooperative with training in good agricultural practices and how to achieve the consistent high quality expected by Nespresso’s consumers.

A key area of focus has been on helping the farmers to further improve their unique wet hulling process after harvest which helps bring out the distinct flavour of the new Master Origin Indonesia Arabica which is rich in body with notes of hickory and cedar.

Learn more about the story behind the Ara Cahayani Gayo cooperative here and watch the video here.