TORONTO, Canada – Retail Council of Canada (RCC) is excited to reveal the winners of the 28th Annual Canadian Grand Prix New Product Awards. Twenty-five companies took home the coveted Canadian Grand Prix New Product Award for products they introduced into the Canadian market in 2020. Among the winners were established and new retailers, suppliers, boutique, and family-owned businesses from across Canada. Kraft Heinz Canada took the award in the Beverages category for its Maxwell House Compostable Coffee Pods.
RCC’s Canadian Grand Prix New Product Awards is a prestigious annual competition of the best new grocery products. Becoming a Canadian Grand Prix Award winner is often a game changer for companies because of the extensive exposure to key retailers, buyers, and new consumers.
Five recipients also received Special Awards: AB World Food’s Patak’s was inaugural winner of the Excellence in Ethnic Product award for their Veggie Curries, Fruit d’or’s Patience Fruit & Co. won the All-Canadian trophy for their Organic Dried Cranberries, No Added Sugar, Save-On-Foods won the Overall Consumer Value award for Western Family Ultimate Cheesecake Collection, Kraft Heinz’s Maxwell House won the Innovation and Originality award for their compostable coffee pods, and Victory’s Kitchen was recognized for Innovative Packaging for Soup’s On Plant Based Soups.
“We are seeing Canadians spend more time at home than ever before. They are craving products to prepare at home to satisfy their need for variety. They are looking for new taste experience from dishes made with high quality ingredients that appeal to various taste preferences,” said Diane J. Brisebois, President and CEO of Retail Council of Canada. “We are always impressed with how the winning products reflect the changing interests of Canadians.”
Chef and chief jury chair Marcus Von Albrecht oversaw the judging panel. From 124 products that scored at least 70% on quality and innovation, only 40 products received the prestigious recognition as Canadian Grand Prix New Product Award winners.
Multiple-category winners included: Metro Inc, Walmart Canada, Federated Cooperatives Limited, Save-on-Foods, Sobeys Inc, Victory’s Kitchen, Bonduelle Canada, Fruit d’or, Reynolds Consumer Products Canada and Kraft Heinz.
To view the complete list of this year’s winners, visit: rccgrandprix.ca/winners.