Friday 14 June 2024
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Gilberto Guidi, REPA at WOC: “We offer an widening range of original parts and present the new World of Beans project”

Group Director Professional Coffee at the Group: "At REPA, there are no secrets: we are a team of more than 1,000 professionals who put their passion and expertise to work every day to ensure that every customer gets the spare parts they need very quickly, where they need it, and at the best possible price"

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CESENA, Italy – REPA – The Spare Parts Group will soon be present as exhibitor at World of Coffee 2023 in Athens, which will be held from 22 to 24 June. To mark the occasion, we report below the interview with Gilberto Guidi, Group Director Professional Coffee REPA. Guidi focuses on the innovations that the Group will present at the event and the support offered to the coffee community.

Guidi, what’s new for REPA?

“The first novelty is really included in our branding: from March 1st, 2023 REPA has become a Parts Town Unlimited Company, where “Unlimited” stands for emphasizing the endless growth possibilities we offer to our foodservice equipment and coffee machine manufacturer partners.”

Can you tell us more about what you mean by the possibility of growth?

“Thanks to the experience that our parent company Parts Town, the American global leading distributor of OEM spare parts for foodservice equipment, has brought as a dowry to REPA, we are able to offer an ever-widening range of original parts to our customers, guaranteeing safety, quality and compliance with manufacturer standards.

Through our network of European distribution centers, we guarantee 24-hour delivery in Europe and the UK. Our network also includes a warehouse in Shanghai and one in Australia, which handles only 100% original spare parts. Thanks to the REPA high-level service, we ensure equipment uptime (the continued functionality of the equipment) as their repair can take place very quickly. We also guarantee a high degree of customer satisfaction and a very important return in terms of reputation for our partner.

This is why more and more major brands in the market are turning to REPA to manage all or part of their spare parts inventory: they rely on industry professionals because they know that REPA works for them, safeguarding their brand, their growth and market prices.”

So that’s what your “secret” is all about?

At REPA, there are no secrets: we are a team of more than 1,000 professionals who put their passion and expertise to work every day to ensure that every customer gets the spare parts they need very quickly, where they need it, and at the best possible price.

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If we really had to summarize our “universe,” our strengths include our commitment to providing an increasing range of original parts, our continuous investment in innovation and technology, enhancing the functionality of our one-stop shop, the fastest parts delivery service in the industry, and qualified customer service with the highest technical expertise.”

What news are you presenting at WOC?

“There are two important news and solutions. The first is that WOC will be focused on “More original than ever before”, that refers to our commitment to provide more and more original, safe and quality parts. The second important new solution is the “World of Beans” project.”

What a curious name. What does it refer to?

“If we stop and think for a moment, all our work as professionals in the coffee machine industry (creatives, designers, engineers, manufacturers, spare parts producers, roasters, repair technicians) revolves around a world, the one enclosed in a coffee bean. A very complex universe that holds great opportunities, but also presents great criticalities throughout the supply chain.

Starting from this image, we at REPA have created a concept, the World of Beans, which is an ideal solution for all the players in this complex world.”

What exactly does this solution consist of?

“It’s all about one-stop solutions:

  1. A single point of supply of spare parts for various types of coffee machines
  2. A single price list
  3. A dedicated customer care
  4. A B2B web platform for ordering
  5. Dedicated, simple and effective reporting

But we don’t want to give too many spoilers! We look forward to seeing you at WOC to reveal our World of Beans in detail!”

We know that REPA is at the forefront of supporting the coffee community. Do you plan to sponsor the Coffee Championships during WOC?

“Of course, again this year, REPA will sponsor the World Coffee Championships, organized by SCA. As an official sponsor, we will provide a selected range of barista accessories, which will be used by competitors in the official competitions. The top finishers will be awarded with a special gift branded World of Coffee Athens 2023.”

Find out here further information on REPA coffee offer

CIMBALI

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