GEISLINGEN, Germany – With effect as of 1st June 2019, Geislingen-based coffee machine manufacturer WMF has appointed Eva Gold (27) Senior Manager Global Brand & Communications with responsibility for all communications activities for the company’s professional coffee machines. In her new position, Eva Gold is responsible, for example, for the development, implementation and management of an integrated brand and communications strategy.
This includes the monitoring of brand and corporate design as well as providing tactical and operational support for individual communications activities of the global market leader’s subsidiaries and distributors.
“We are delighted to have Eva Gold take on this challenging task. As a strengthened team, we will now be pursuing our aim of strengthening WMF’s leading position as a premium brand in the professional coffee machine sector even more intensively,” said Viola Linke, Vice President Global Marketing, GBU Professional Coffee Machines (PCM).
Eva Gold began her professional career with WMF Group GmbH in September 2017 as a student trainee in the Global Marketing department.
During this time, she wrote her master’s thesis in International Marketing & Communication. In May 2018, following her successful graduation from the Heilbronn University of Applied Sciences, she took up the position of Global Communications Manager for WMF Professional Coffee Machines.
In June 2019, she was appointed Senior Manager Global Brand & Communications for WMF Professional Coffee Machines.