SEATTLE, WA , U.S. — Baristas Coffee Company, Inc. will air its “Kick It” White Coffee commercial before kick off on the season opening NFL Monday Night Football game this Monday Sept 10th between the NY Jets and Detroit Lions.
Baristas spots have always shown a positive ROI when airing spots within sports programming, and this season’s opener is a great place to begin the renewed commitment to sales of White Coffee while further establishing brand awareness as we begin the roil out into the new functional beverage line.
The “Kick It” spot featuring Megs McLean, the founder of the “Crunge” music genre (a combination of Country, Rock, and Grunge), has been a proven success and exemplifies a movement of stars and companies who support the NFL as well as our country, its civilians, and our military.
The spot will be seen nationally by all viewing households of the 13 million subscribers of the Dish Network satellite system
Baristas Coffee has begun a multi-tiered media push to propel consumer and market awareness ahead of the confirmed October roll out of the first of its recently announced new functional beverage products and distribution channels.
Baristas continues to leverage the success it has enjoyed with its Baristas White Coffee products that built the foundation for market awareness and infrastructure development to what will now become a multi-product expansion into the fastest growing sector of the beverage industry.
The infused product line is based on coffee, the world’s most popular beverage. It offers consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives legal in the states which the products are being distributed in.
With U.S. coffee consumption at over 83% of adults and increasing annually, the ability for the consumer to impact their vitamin consumption, heart, brain and digestive health in brewed and Ready to Drink selections is estimated to drive significant revenues to the Baristas sales channel.
Barry Henthorn, CEO, stated: “We are thrilled to be able to take advantage of the incredible bargains available during the coverage of live NFL games that are a result of the actions of major advertisers and the disdain for the behavior of a few individuals. Aside from last season and now the uncertainty surrounding the respect for our country and our flag so far this season, there have never been opportunities for such dramatic discounts allowing us to reach one of the largest markets in all of television.”