BUCHAREST – Romanian coffee brand 5 to go announces a strategic partnership with the national gas station network RO concept OSCAR, marking a significant step in expanding into high-traffic, complementary sales channels.
While 5 to go is the largest coffee chain in Eastern Europe and the most popular franchise in Romania, RO concept OSCAR is the gas station franchise developed by OSCAR Downstream, Romania’s largest Romanian-owned oil company and one of the country’s most dynamic gas station networks, with over 90 locations nationwide. This partnership lays the foundation for a long-term collaboration between two strong Romanian brands, both deeply rooted in local values and entrepreneurship.
The collaboration officially began on December 1, 2025, and today, the concept We serve 5 to go coffee with love is already implemented in the first two RO concept OSCAR stations, out of the nine selected for the pilot project. This initiative marks the first large-scale integration of 5 to go in the fuel station segment, where previously only a limited selection of the brand’s retail products was available.
This new direction reflects 5 to go’s vision of constant innovation and its commitment to being present wherever consumers need energy, comfort, and quality coffee to keep up with their dynamic lifestyle.
“We wanted a partnership that would make 5 to go coffee accessible in gas stations — places where stopping can mean not just necessity, but also a moment of relaxation with a coffee you enjoy. It’s a new step toward accessibility for consumers who are always on the move, looking for quick, high-quality solutions with great value for money. I appreciate the openness of the OSCAR Downstream team, and I’m glad this collaboration brings added value to both brands. The first two RO locations are just the beginning of a larger project we will develop together,” said Radu Savopol, co-founder of 5 to go.
Through this collaboration, 5 to go and RO concept OSCAR are laying the foundation for a partnership with strong growth potential, given the extensive RO gas station network developed over the past 8 years — a network recognized for its high standards in infrastructure, services, and fuel quality.
In the first two RO stations where the “We serve 5 to go coffee with love” concept has been implemented, customers have access to a self-service coffee machine, co-branded cups, and a selection from the classic 5 to go menu, including Espresso, Americano, Cappuccino, Flat White, Caffè Latte, and tea.
The partnership marks the strategic alignment of two strong Romanian brands that share common values — sustainability, efficiency, and customer-centricity — and aim to transform fuel stations into modern, multifunctional spaces. Going beyond their traditional fueling role, these stations will offer customers a complete and elevated experience.
About 5 to go
5 to go was founded in 2015 and has now surpassed 650 open locations, making it the largest coffee chain in Eastern Europe and the most popular franchise in Romania. Radu Savopol and Lucian Bădilă are the founders of 5 to go, the pioneers of the innovative single-price concept for all products sold in Romania’s HoReCa market.
Under the slogan “Smile, there’s coffee!”, the coffee chain offers consumers a warm and friendly space where coffee takes center stage. The coffee used is a blend of three origins, 100% Arabica, with an intense and complex aroma. Since the number 5 represents the structural element of the brand, the 5 to go team offers customers five main reasons to return to any of the chain’s cafes: taste, professionalism, speed, variety, and lifestyle.
About OSCAR Downstream
With over 24 years of history, OSCAR Downstream is Romania’s largest petroleum company with 100% Romanian capital, ranking among the top 5 players and serving an annual portfolio of over 5,000 clients from key industries such as transportation, construction, manufacturing, and agriculture.
Its gas station network includes 120 strategically located stations nationwide: 28 company-owned stations dedicated to B2B clients under the OSCAR Drive brand, positioned along major commercial routes, and over 90 franchise gas stations under the RO concept OSCAR brand for B2C clients, launched in 2017.
Additionally, there are more than 2,900 OSCAR–DIESELPoint on-site stations (a concept introduced for the first time in Romania by OSCAR Downstream in 2004, allowing fuel delivery directly at the client’s location).