Thursday 13 June 2024
  • La Cimbali

World of Coffee: Today’s schedule of events in Milan

Must read

  • TME - Cialdy Evo

MILAN, Italy – World of Coffee (WOC) is Europe’s premier coffee trade show organized by the Specialty Coffee Association (SCA) and supported by Host Sponsor BWT water+more is opening today until Saturday in Milan, Milano Convention Center. It’s been three years since the industry was able to connect in-person at World of Coffee and its return is highly anticipated by the community.

World of Coffee trade show was originally scheduled to take place in Warsaw. Russia’s invasion of Ukraine has forced thousands of Ukrainians to seek refuge in Poland, including at the PTAK convention center, where WOC was scheduled to take place.

With the event moving to a new location in Milan, the organisers remain committed to donating 100% of the revenue from ticket sales to Ukrainian coffee businesses and professionals.

This year’s show floor is jam-packed with over 200 of the world’s leading coffee and Horeca industry suppliers showcasing their latest products. The organisers look forward to bringing much-loved, as well as brand-new, show features to Milan, including:

  • Best New Product Competition & Display
  • Coffee Design Awards
  • SCA Lectures and Workshops
  • Cupping Rooms
  • Roaster Village
  • Green Coffee Buyers and Sellers Program – brand new for 2022.

The five World Coffee Championships — Latte Art, Coffee in Good Spirits, Cup Tasters, Cezve/Ibrik, and Roasting—will also be held in Milan, June 23-25.

Coffee professionals from around the globe can look forward to everything Milan has to offer and the hospitality of the local coffee community represented by the SCA Italy Chapter.


World of Coffee: Today’s schedule of events

  • Registration and World of Coffee Badge Pick Up Open
    8:30 AM – 5:00 PM
  • AST Meetup
    9:00 AM – 10:00 AM
  • Official Opening of Exhibits
  • Exhibition Hall Open to Visitors
    10:00 AM – 5:00 PM
  • Cupping Rooms
    10:00 AM – 5:00 PM
  • SCA Lectures
    10:30 AM – 3:15 PM
  • SCA Workshops
    1:30 PM – 4:30 PM
  • Green Coffee Buyers & Sellers Reception
    3:30 PM – 4:15 PM
  • Volunteer Reception
    5:00 PM – 6:00 PM
  • Coffee Roasters Guild Mixer
    6:00 PM – 9:30 PM

World Coffee Championships

  • World Latte Art Championship – Stage Presentation
    9:30 AM – 3:00 PM
  • World Coffee in Good Spirits Championship – Competitor Practice
    9:00 AM – 11:00 AM
  • World Coffee Roasters Championship – Sample Roasting
    9:00 AM – 2:00 PM
  • World Latte Art Championship – Art Bar Round
    9:30AM – 2:00 PM
  • World Cup Tasters Championship – Round 1
    10:00 AM – 2:00 PM
  • Brew and Espresso Bars Open
    10:00 AM – 5:00 PM
  • World Coffee Roasters Championship – Open Cupping
    10:00 AM – 5:00 PM
  • World Coffee in Good Spirits Championship – Spirit Bar Round
    11:00 AM – 5:00 PM
  • World Coffee Roasters Championship – Practice Roasting
    12:30 PM – 5:00 PM
  • Cezve/Ibrik Championship – Round 1, Day 1
    2:30 PM – 5:00 PM


  • Roasting Business Fundamentals
    10:30 AM – 1:00 PM
  • Coffee Processing: Recognizing Fermented From Artificial Flavored Coffees
    2:00 PM – 5:00 PM
  • Marketing Green Coffee for Producers

Guatemala is WOC’s Portrait Country

Get you first coffee at WOC and dare to discover the intense flavors of Guatemalan Coffees with this year’s Portrait Country, Guatemala, represented by Guatemalan Coffees.
8:30 AM – 10:00 AM in Registration Area

Coffee Roasters Guild Mixer

Join the Coffee Roasters Guild at their community mixer. Meet fellow roasters, connect with old and new friends within the roaster community again, in-person! The CRG Mixer is supported by Barista Attitude and hosted by BWT water+more.
6:00 PM – 9:30 PM at BWT water+more Show Room


Latest article

  • Franke Mytico
  • Dalla Corte