Friday 14 June 2024
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WMF PhotoSimu augmented reality app offers a seamless blend of virtual and real content

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  • TME - Cialdy Evo

GEISLINGEN/STEIGE, Germany – When it comes to investing in new coffee machines and equipment options, the PhotoSimu augmented reality (AR) app from WMF Professional Coffee Machines serves as the perfect aid for potential customers.

Particularly at the current time, when opportunities for in-person consultations are limited, the realistic visualisation of WMF’s extensive solutions portfolio helps the user to select the right product with full confidence.

The latest version of the WMF PhotoSimu app features state-of-the-art AR technology and offers an interactive experience with a seamless blend of virtual and real content. Furthermore, it summarises all of the key information about the coffee machines and acceessories, which are visualised in detailed, accurate, three-dimensional images.

And that’s not all: with a single touch, the user can send a screenshot of the relevant data to a WMF sales representative for furtherinformation.

The WMF PhotoSimu app could not be easier to install and use: the user downloads the app from the App Store (for iOS) or Google Play Store (for Android) and launches it on their smartphone or tablet.

They then select the desired coffee machines and accessories which are visualised in a neutral 3D room. For a true-to-scale visualisation in the intended operating environment, the user can also make use of the innovative AR technology which is launched via a button in the app’s toolbox.


Thanks to the state-of-the-art, interactive visualisation method, the user can scan their environment using an integrated device camera and position the devices precisely where they want them. An optimised user interface guarantees a unique 360-degree experience.

The user can literally walk around the 3D model, zoom in on various details and take a close look at individual functions, design elements and materials.

The app also provides all of the key machine data and operating information as well as features for calling up videos and detailed planning data or downloading brochures. Furthermore, it is easy to get in touch with a sales representative directly via the app – the user simply sends the selected machine or machine combination to WMF as a screenshot.

If you are interested, you can take a look at the new WMF PhotoSimu app here:


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