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BELFORTE DEL CHIENTI, Italy – In today’s fast-evolving beverage landscape, matcha is more than a trend, it’s a cultural movement. A drink rooted in centuries of Japanese tradition, yet perfectly aligned with the values of modern hospitality: wellbeing, precision, sustainability, and experience.
From specialty coffee bars to design-led hotels, matcha is rapidly gaining ground as the beverage of choice for customers seeking not just flavor, but meaning.
“Matcha speaks to a deeper need, the desire to slow down and reconnect, even in the midst of a busy day,” says Fabiola Ruggiero, Founder of Cose di Tè. “Its preparation is a quiet ritual. Its flavor is bold, complex, vegetal. It engages the senses — and invites a moment of presence.”
The power of matcha: wellness meets contemporary aesthetics
Unlike traditional tea, matcha is not steeped — it’s consumed whole. Finely ground from shade-grown leaves, matcha delivers a potent combination of antioxidants, amino acids, and slow-release caffeine. The result? A sustained energy, focused and calm, ideal for high-performing lifestyles.
“It’s rare to find a product that unites health benefits, aesthetic appeal, and storytelling potential. Matcha does all three,” notes Ruggiero. “That’s why it resonates so deeply with today’s guest.”
Visually striking, nutritionally rich, and endlessly versatile — matcha offers a new creative frontier for beverage professionals
Integrating matcha into your menu: precision, purpose, and performance
At Victoria Arduino, they believe innovation must serve both the art and the experience. Introducing matcha into you menu is not about following a trend — it’s about curating a moment of purpose.
Choose the right grade
Culinary Grade: For signature desserts, syrups, or creative beverage twists.
Latte Grade: Balanced for milk-based drinks, ideal for plant-based menus.
Ceremonial Grade: For traditional, hand-whisked bowls — vibrant and elegant.
Offer Multiple Touchpoints
Matcha Latte: A modern classic — smooth, creamy, and customizable.
Iced Matcha: Refreshing, functional, visually impactful.
Signature Creations: Matcha spritz with citrus, matcha affogato, or cocktail infusions.
Elevate the Ritual.
“Even a simple preparation can become memorable if it’s intentional,” says Ruggiero. “Guests are drawn to care. When you prepare matcha with attention, when the tools are visible, when the story is told, you’re not just serving a drink. You’re offering an experience.” Add visual rituals. Include tasting notes on the menu. Pair with minimal bites (like mochi or shortbread). These micro-details define modern luxury.
More than wellness: a strategic choice for progressive hospitality
For venues that value design, innovation, and narrative, matcha is a natural fit. It creates new sales opportunities during off-peak hours, meets demand for non-coffee options, and positions your space as forward-thinking. “Matcha is where ancient tradition meets future-conscious living,” concludes Ruggiero. “It’s an invitation, to pause, to reconnect, to choose differently.”
Precision at every pour — with steam-by-wire technology
Serving high-quality matcha lattes requires more than the right tea — it requires control, temperature stability, and milk texture that complements, not overpowers.
That’s why Eagle One by Victoria Arduino was engineered with Steam-by-Wire technology:
- Responsive dry steam delivery
- Exceptional temperature consistency
- Reduced energy consumption
It ensures that every matcha, whether oat-based or dairy, achieves the silky microfoam and perfect balance your guests expect.
Bring the matcha experience to life with Eagle One.
Discover how Steam-by-Wire can turn every serving into a sustainable, high-performance ritual.
