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BELFORTE DEL CHIENTI, Italy – From June 26 to 28, Victoria Arduino is heading to Geneva for World of Coffee 2025, Europe’s leading specialty coffee event. At Stand #1739, the Italian brand, renowned for producing professional espresso machines with distinctive designs and high performance, will unveil new products, cutting-edge technologies, and special guests.
Innovation, design, and performance: get a sneak peek
Victoria Arduino will showcase two major innovations dedicated to the specialty coffee world. These are designed to enhance extraction quality and the customer experience, with a strong focus on both design and sustainability.
Among the highlights at Stand #1739 will be the Eagle One Special Edition: a unique piece crafted with sustainable fabric and an iconic design that redefines espresso machine aesthetics. At the Eagle One station, visitors can discover not only the perfect espresso but also the revolutionary PureBrew Coffee, thanks to its integration with the PureBrew+ single brewer and the use of specialty coffees from some of the best international roasters and coffee producers.
A unique experience for coffee professionals
Besides the product previews, our stand will host partner roasters serving their finest coffees and exceptional guests, including Mikael Jasin, the 2024 World Barista Champion, and Michael Portanniers, the 2025 Roasting World Champion.
A different kind of experience at the Victoria Arduino stand
Forget the usual bustling atmosphere! Every afternoon at Stand #1739, you’re invited to The Listening Booth, an intimate and sensory experience created in collaboration with Coffee Foundation.
This organisation promotes mental well-being through coffee culture and the power of community. In what can often be a hectic exhibition environment, The Listening Booth is an invitation to slow down. It’s a space designed for quiet, listening, and genuine connection. Here, you can savour espresso and cold brew cocktails in a relaxing atmosphere, accompanied by an elegant backdrop of carefully selected ambient music from a vinyl DJ set.
It’s a moment for mindful pause, to rediscover the pleasure of coffee in a new form. Quality, not noise.
What else you’ll find at stand #1739:
- Eagle Tempo: The coffee machine that offers high productivity in an iconic design.
- E1 Prima PRO: The professional single-group machine for high performance with a minimalist and customisable design.
- Mythos range: The most advanced professional grinders, including the Mythos MY75, official sponsor of the WBC.
