Saturday 20 July 2024
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Veritas Coffee releases cold press coffee in cans

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Veritas Coffee, a Veteran owned and operated, Virginia-based Cold Pressed Coffee roaster and packager, is introducing two of its flagship cold press coffees in 12-ounce cans. After two years of development, Veritas is proud to introduce the perfect cup of coffee through its proprietary cold pressing process.

Veritas is helping to revolutionize the way consumers get their coffee. The current ready-to-drink coffee market is ready for a premium, convenient cup of coffee.

“The lifecycle of our coffee starts with the farmer and through science and dedication ends in the perfectly packaged and presented cup of coffee. From start to finish, we pride ourselves in keeping every process in house,” said Sean Arroyo, Veritas Coffee’s co-founder and CEO.

Veritas gets all of its coffee from sustainable sources; each batch of coffee is roasted in small batches. Veritas then uses a pressure steep and finishes with an infusion of nitrogen. The result provides the best taste a bean can give you and the perfect cup of coffee.

“We at Veritas believe premium coffee can be approachable and convenient, while still delicious and fulfilling. Because of that, we make a cold pressed coffee with the best ingredients in a simple and accessible package. It is the harmony of science and passion in a can,” said Arroyo.

Veritas will begin distributing throughout the Mid-Atlantic region July 1, and throughout the East Coast beginning in 2017. Initial launch sites will include Washington, D.C. and New York City.

Veritas will introduce the following products over the next six months:

  • Bold
  • Blonde
  • Milk & Sugar
  • Mocha
  • Pumpkin Spiced Latte
  • Peppermint Mocha Latte

“We wanted to create a product that was convenient to the consumer. Cans provide the consumer with ultimate accessibility when they reach for a premium cup of coffee. When people think of great coffee they can get anywhere, we want them to think of Veritas,” said Arroyo.


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