WATERBURY, Vt. & ATLANTA – Keurig Green Mountain, Inc. and DS Services of America, Inc. (DS Services), a subsidiary of Cott Corporation (Cott), announced yesterday a multi-year agreement to offer DS Services’ Javarama coffee in K-Cup packs for use in Keurig hot brewing systems.
“We’re excited to expand our Keurig Authorized Distributor relationship with DS Services by offering their popular Javarama brand to customers in K-Cup packs,” said John Whoriskey, President, U.S. Sales & Marketing for Keurig.
“With over 400 varieties from 60 brands already available in the Keurig hot brewing system, Javarama coffee will be a welcome addition to the Keurig family.”
Exclusively available to DS Services customers, the companies plan to launch the new Javarama K-Cup packs in March 2015, featuring Javarama Signature Medium Roast and Dark Roast profiles. Since 1995, DS Services has provided high end proprietary gourmet coffees through its Javarama brand.
DS Services office and residential customers from coast to coast have enjoyed the specialty coffeehouse taste and have relied on the consistent quality of the brand.
Now, all Javarama K-Cup packs will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig brand.
“Our customers love the Javarama brand for its coffeehouse quality taste and now they will be able to enjoy it with the convenience of their Keurig brewers in homes and offices,” says Brian Miller, Chief Commercial Officer, DS Services.
Keurig hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup or carafe of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button.
With Keurig 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity, and beverage choice they expect with 60 brands and over 400 beverage varieties currently available, all brewed with Keurig’s new beverage-optimizing brewing technology.