MILAN – UCC Group officially opened its UCC Coffee Roastery in Thailand on August 5, its first concept store in the Asia-Pacific region. Leader of the Japanese coffee market, UCC Group is the only organization that continues to maintain their business model, “From cup to seed”.
The brand consistently delivers quality coffee which encompasses a whole range of roasting experiences and can be seen in every cup.
Japan’s unique coffee shop styles have created new avenues for coffee that has never existed before. The group is opening the first UCC Concept Store in the Asia Pacific right in Thailand located at Bangkok Gateway Ekamai, M Floor.
The UCC Coffee Roastery provides a 360-degree experience, a coffee journey, where customers will have a unique opportunity to observe roasting, brewing and processing innovations live, the company said.
At the Premium Coffee Beans zone, for example, customers can take in the various aromas from a “fragrance table” exhibiting coffee beans from around the world and then select their favourite coffee and brewing method.
At the Art of Brewing Techniques zone, customers can experience a “unique brewing method”, choosing hand drip (pour-over), siphon, or the French press method to prepare their coffee.
Then at the Coffee Roasting Experience zone, customers will find the Aremde Nexus One, a truly innovative approach to an espresso machine, and the Loring smart roaster machine that creates genuine coffee profiles with rich aroma for that great taste of coffee, the company added
“We pledge to continue offering only the highest quality products and to make every effort to bring to our customers that “Good Coffee Smile!”. UCC Group delivers fun and delightful life experiences with flavorful coffee to consumers. Customers can also indulge in a sensory experience at the roasting area with the coffee roasting process and its unique aromas before taking those freshly roasted beans home. We also have coffee knowledge classes and roasting tours for customers who are keen on learning more about coffee,” said Mr. Nobuo Kinoshita, Chairman, UCC Ueshima Coffee (Thailand) Co. Ltd.