MILAN – The use of reusable cups is being safely reintroduced to Starbucks stores across EMEA, following a temporary pause in recent months out of an abundance of caution, the global coffee chain says in a release posted on the company’s website.
As part of the careful reopening of its stores across Europe, the Middle East, and Africa, the chain held extensive trials on new and safe ways to reintroduce reusable cups. And now, after rigorous testing, Starbucks is introducing a new procedure which allows customers to once again use their reusable cups with complete confidence.
Completely contactless, the new method involves using a ceramic mug to transport the reusable cup through the bar—eliminating any shared touch points between the customer and Starbucks partners (baristas).
“Our The new reusable cup procedure ensures the safety of our partners and customers, while supporting our commitment to the planet and our aspirations to become resource positive” says Starbucks.
Alongside upweighted cleaning and safety measures, customers can once again enjoy their favourite beverages in a reusable cup from 7 August. To encourage the use of reusables and reduce paper cup waste, Starbucks will continue offering customers with reusable cups a discount on their purchase (in participating markets only).-