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UCC Coffee releases premium Zimbabwean single origin coffee

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By Mark Murphy *

UCC Coffee UK & Ireland has announced the launch of a new ThreeSixty Zimbabwean Pezuru coffee for the out of home market.

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The single origin coffee, which is the latest seasonal coffee in its ThreeSixty range, is unique to the UK and Ireland market and one of only a few coffee crops from sub-Saharan Africa.

Katherine McCarthy, coffee specialist, UCC Coffee UK & Ireland commented: “This is a really exciting new coffee for our ThreeSixty range as such a small amount of coffee comes from this part of the world.

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The Zimbabwean Pezuru coffee will let operators explore a very different flavour and character. It also ticks all the boxes for provenance and sustainability – irrigation from a dam adjacent to the plantation allows coffee to grow in the dry season and also provides a source of fish for the local community.

Operators looking for a great taste and story will find it with this sophisticated coffee.”

In the cup expect overall notes of orange teamed with a raisin sweetness with hints of black tea.

With consumers’ curiosity of origin reaching new heights, each coffee in the ThreeSixty˚ range, which also features Blend Number One and Rainforest Blend, displays the coordinates of the coffee’s origin on its packaging.

ThreeSixty Zimbabwe Pezuru will be available in 10 x 500g packs from 1st March 2016.

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