MILAN – More and more Americans drink coffee on a daily basis, according to NCA’s 2017 National Coffee Drinking Trends (NCDT) consumption tracking report. Conducted annually since 1950, the report provides the longest available statistical series tracking consumer attitudes and behaviors in the U.S market.
This year’s edition marks a major innovation – figures also take into account younger consumers aged 13-18 years old. The NCDT was released on Saturday, at the NCA Annual Convention in AUSTIN, Texas.
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