Sunday 21 July 2024
  • La Cimbali

Top baristas explain what it takes to be WBC All-Stars

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There will also be many exciting events that will help to make Host2015 a privileged observatory on future trends. From contests like the World Trophy of Pastry, Ice cream and Chocolate and the Cake Designers World Championship organized by FIP – the Italian Federation of Pastry Gelato and Chocolate, at theArena Dolce, promoted by FIPE –the Italian Retail Business Federation, with the top masters of these arts demonstrating their experience live in three distinct areas (Typical desserts, Pastry – chocolate and Gelato).

The training sessions realized with CPC – the Coffee Promotion Consortium and UCIMAC -the sector of ASSOFOODTEC representing Italian manufacturers of espresso coffee machines and equipment for bars–promise to be particularly innovative and original, like the expertise they aim to pass on. The multidisciplinary event will be held in a special area called “Coffee District”and will involve top experts from the coffee world, research institutes and international organizations.

The aim is to disseminate and promote the culture of coffee, with an in-depth look at subjects of the utmost importance, such as national and international market trends and the future scenario, with a particular focus on coffee capsules and pods, and to present the data resulting from a survey conducted by Astra Ricerche about the relationship between coffee and well-being.

At the challenge entitled “What it Takes to Be Great -WBC All-Stars”, organized in partnership with World Coffee Events, top international baristas will be conducting spectacular hands-on training. Meanwhile, expertise is at the center of the meetings arranged by the Speciality Coffee Association of Europe,ending with “Enjoy the Table”, the event that brings coffee culture to the table, curated by ALTOGA – the Association of Lombardy coffee roasters, coffee importers and wholesale food retailers, and ART – the Association of Arts of the Table and Gifts.

The excellence of coffee will be the star of the “Barista Bonanza”, an initiative organized by SCAE–the Speciality Coffee Association Europe, with a dynamic Coffee Stage where the public can interact with top baristas and experts.

Food and beverage managers will be the focus of the events staged in a lounge dedicated specially to them by the trade association AIFBM, the Italian Food & Beverage Manager Association and the Locali Top magazine, while Mixer Educational, promoted by Mixer, with the collaboration of Planet One, will be proposing new ways of interpreting mixability.

  • Franke Mytico
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