TORONTO, Canada – Tim Hortons and Roots, a premium outdoor-lifestyle brand, are proud to announce the release of a limited-edition collaboration between the two beloved Canadian companies. Now available for a limited time at participating Tim Hortons restaurants across Canada is a beautiful coffee cup-shaped keychain, handcrafted at Roots Canadian leather factory.
The leather keychain — featuring the Tims logo on one side and Roots logo on the other — is hand-buffed for a distinct vintage look and develops a unique patina with age.
Limited quantities of this collectable keychain are now available at participating Tim Hortons restaurants for $9.95.
“Our team of skilled leather artisans has been proudly handcrafting genuine leather goods since 1973,” said Karl Kowalewski, Vice President, Leather Product Development and Manufacturing for Roots. “Quality Canadian craftsmanship has been the backbone of Roots since our inception. It is our pleasure to partner with Tim Hortons to weave our stories together.”
It’s not the first time the two iconic brands have come together to surprise and delight their Canadian fans. Earlier this year for April Fools’ Day, Roots playfully teased Canadians on social media with a rendering of a Leather Timbit Holder.
And after Tim Hortons posted its own April Fools’ content with photos of TimBigs — oversized Timbits the size of an adult’s head — Roots replied with an image of a leather TimBig carrying case.
“Roots and Tim Hortons are timeless, beloved Canadian brands with so much in common and we’ve enjoyed discovering how so many Canadians are fans of both,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“We’re so excited about this collaboration and launching these gorgeous made-in-Canada leather keychains, which we know our fans are going to consider a must-have.”
