Wednesday 25 May 2022

Sanremo Coffee Machines launches a collection of t-shirts for coffee lovers, designed by young emerging artists

Caterina Cracigna: ‘’My experience with Sanremo Coffee Machines can be defined as ‘accessible excellence’ because the company is open to engaging with young artists and adapting to emerging trends and styles’’.

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TREVISO – Sanremo Coffee Machines is now also a wearable style, with a collection of t-shirts for the coffee lover, specifically designed by emerging artists. The brand’s new official t-shirt, launched in 2021, was designed by two young designers, Stefano Baldin and Marika Bortolin, winners of a creative contest launched by Sanremo Coffee Machines.

The new t-shirt collection

The brand’s iconic ibex, brilliantly revamped by the designers, is the protagonist of the new t-shirt. Baldin and Bortolin were unexpectedly surprised to find out there’s much more to the coffee machine segment: “I was amazed by the eye-catching design of coffee machines, which I had always regarded as objects on a par with microwave ovens …’’, “I had no idea how much craftsmanship, style and design are involved”.

Marika Bortolina and Stefano Baldin (photo credits by Sanremo Coffee Machines)

It was in fact a two-way discovery and a win-win cooperation, with the company being presented through the eyes of the young designers, and the designers developing a novel approach to what they used to consider an ‘ordinary’ object.

This was not the first time Sanremo Coffee Machines asked emerging artists to restyle its look. On the occasion of the official launch of the CUBE single-group coffee machine, designer Caterina Cracigna was entrusted with the mission to design a t-shirt to go with each machine.

The cheerful style of the ‘My coffee time’ t-shirt underlines one of the most important features of the CUBE coffee machine: versatility. As Cracigna explains: ‘’My experience with Sanremo Coffee Machines can be defined as ‘accessible excellence’ because the company is open to engaging with young artists and adapting to emerging trends and styles’’.

The relationship between art and Sanremo Coffee Machines

Although not strictly related to the coffee world, this experience is in fact fully in line with the style and values of Sanremo Coffee Machines, which is equally committed to developing quality products and caring for its global Sanremo community, a virtual and physical environment where people feel they are part of a large family.

Surprises are not over for 2022: the new Apparel line will be launched in the course of the year, featuring a selection of products specifically designed for baristas but not only, and special kits for customizing the CUBE and YOU coffee machines launched at Host 2021.

Style and passion go hand in hand, stepping outside coffee shops and reaching coffee lovers worldwide. The Sanremo Apparel collection will soon be available for purchase through the brand’s dedicated platforms.

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