Monday 08 August 2022

The future of the coffee industry at the 11th HORECA!

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ATHENS, Greece – This year, in order to meet the growing needs of the coffee market, HORECA enriches its program of COFFEE EVENTS with presentations and discussions on the management, staffing and organization of coffee shops. Renowned professional baristas and roasters, as well as buyers and trade executives from Greece and abroad will present all the latest trends of the international coffee market, on the impressive new stage and the soundproof Coffee Events room in HALL 1 of the exhibition.

This will be the most comprehensive educational program on coffee, ever presented at a trade show! HORECA will host the finals of the PanHellenic Barista, Brewing, Latte Art and Coffee in Good Spirits championships, organized by SCAE Hellas.

All the latest trends & techniques surrounding coffee

Focusing on the organization, staffing and management of modern coffee enterprises, the HORECA COFFEE EVENTS will host a series of store & service management seminars, in a specially designed hall.

Moreover, distinguished professionals with a long experience in the coffee market will take part as speakers in the specialist masterclasses and workshops on the preparation methods of beverages, the management of raw materials (coffee, water, milk, ice), roasting, grinding and the maintenance of equipment.

The objective of the seminars is to offer coffee industry professionals useful information on the rational management of coffee and its optimal utilization with regards to attracting new customers.

Additionally, the HORECA COFFEE EVENTS will introduce visitors to the culture surrounding coffee, and bring them in contact with prestigious personalities from Greece and abroad.

Click here to view the Stage Program and here to view the Seminars Room Program (PDF files).


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