MILAN – The Coffee Club sees the GCC and North Africa as potential growth markets and has chalked out an aggressive expansion plans to strengthen its presence in the region its top official says. Australia’s largest homegrown caf restaurant chain which forayed into the UAE market in December 2014 plans to have 50 outlets in GCC states in the next five years to establish the brand in the region.
“We are planning to set up 25 outlets in the UAE and introduce similar number of branches in the GCC (Gulf Cooperation Council) region by 2020” Paul Smith chief executive officer of The Coffee Club told Khaleej Times in an interview.
“Whilst the 2015 domestic Australian caf and food service landscape has proved particularly challengingly during 2015 due to increased competitor advertising around the coffee category The Coffee Club brand has continued to achieve total sales growth in excess of six per cent. The brand also achieved total sales growth during 2013 and 2014” Smith said.
Elaborating he said growth territories within Australia during 2015 include Western Australia South Australia and Victorian markets with New Zealand also experiencing strong network sales.