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Marketing

Peet’s Coffee announces 2017 “What Fills Your Cup?” brand campaign

Desk3 -
EMERYVILLE, Calif., U.S. – Peet's Coffee has unveiled a new advertising campaign that answers the question of "What Fills Your Cup?" by exploring the...
Companies

Starbucks introduces today its first-ever Loyalty Program in Japan

Desk3 -
TOKYO, Japan – Starbucks Rewards, a new loyalty program, launched today (Sept. 20) in Japan which offers members exclusive and personalized benefits. In addition,...
Companies

Meet some of the real Colombian farmers behind Nespresso’s coffees

Desk3 -
Nespresso has released its newest campaign, sharing some personal stories from the farmers behind the high quality coffees it is known for. These heart-warming...
Espresso and coffee beverages

Cool Cold Brew to gea up equity crowdfunding campaign on Crowdcube

Desk3 -
LONDON, UK – Cool Cold Brew, a UK-based healthier chilled coffee drinks brand, is gearing up to launch an equity crowdfunding campaign on Crowdcube. Cool Cold Brew stated that founder, Joe Devereux-Kelly, launched the company after originally discovering cold brew coffee in the U.S. in 2010 and later noticed there was an opportunity in the UK market.
Companies

Nespresso Essenza Mini campaign celebrates little things in life

Desk3 -
HONG KONG – In a metropolitan city like Hong Kong, every inch of living space is precious, and bigger isn’t always better in the fragrant harbour. To introduce its smallest ever coffee machine Essenza Mini, Nestle’s coffee machine brand Nespresso has rolled out MTR activations under the theme of “Happiness is the little things” in ...
Companies

How one reusable coffee sleeve is helping create a zero-waste future

Desk3 -
Self-driving cars, solar panels and groundbreaking carbon-capturing technologies are essential tools in combating climate change and propelling the shift towards a more sustainable future, but complex, large-scale solutions aren’t the only ones driving change. New twists on seemingly inconsequential items that we use every day ...
Companies

Italian coffee roaster launches social media contest to save lions in Africa

Desk3 -
AREZZO, Italy – Show that you stand on the lion's side and let everyone hear your roar! This is the catch phrase chosen for “Roar!”, the new social contest by Caffè Corsini which just started and that will last until the 1st of September. By sharing a video on https://roar.ilovelions.org/ it is possible to win a trip to Kenya
Climate

UK Coffee Week raises record sum for Water Projects at origin

Desk3 -
The UK Coffee Week was the most successful campaign to date. Over 4500 donors and sponsors came together between 10-16 April 2017 to help bring clean drinking water and sanitation to coffee growing communities. The money raised will go to fund clean water and sanitation facilities ...
Companies

Milton Keynes eco-friendly coffee company launches fundraising campaign

Desk3 -
LONDON, UK – A Milton Keynes business, which specialises in eco-friendly coffee capsules has launched an equity fundraising campaign to raise £1.6m to allow it to expand globally. Halo launched this February and, despite zero media spend, garnered global media coverage and conversation, catapulting the brand into the coffee limelight.
Coffee

Restaurants Canada launches Making Moments campaign for Canada 150

Desk3 -
TORONTO, Canada - We all have a special restaurant moment. What's yours? For Canada 150, Restaurants Canada is launching Making Moments, a campaign to collectively ...
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