Monday 20 May 2024
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SURVEY – Canadians enjoy single serve coffee for convenience & variety

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TORONTO, Canada – Just in time for Daylight Saving,  Folgers Gourmet Selections introduces new Mocha Swirl K-Cup packs. 84 per cent of Canadian coffee drinkers have tried single serve coffee and enjoy it for the convenience (38%) as well as the variety (27%) it offers, as revealed in a recent Leger poll conducted on behalf of Folgers.

“We understand variety, convenience and taste are essential to Canadian coffee drinkers,” says Sarah Palter, Recipe Developer and Product Expert, Folgers. “Our Folgers Gourmet Selections K-Cup pack flavours including new Mocha Swirl, help satisfy Canadians’ craving for delicious tasting coffee while accommodating their busy lifestyles.”

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New Mocha Swirl joins other favourites in the Folgers Gourmet Selections K-Cup packs lineup including Vanilla Biscotti, Caramel Drizzle, Black Silk, Lively Colombian Regular and Decaf, Morning Cafe and Classic Roast.

Mocha Moments

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When it comes to the taste of their coffee, Canadians also have a sweeter side, with one in five (20%) preferring it to have a hint of mocha, vanilla or caramel, while those ages 18-34 are even more likely (33%) to enjoy flavoured coffee.

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Regardless of flavour or format, Canadians from coast-to-coast agree on how to enjoy the perfect morning cup of coffee with almost half (48%) saying getting caught up on the news is their favourite morning coffee ritual.

Other favoured rise ‘n shine customs include enjoying a cup of java with friends or family over breakfast (14%), in transit (13%), at work (13%) in bed (4%) and after a morning workout (2%).

For younger Canadian coffee drinkers (18-34), time is of the essence as they sip their first cup in transit (20% vs. 4% 55+) or at work (20% vs. 5% 55+) .

“There is no doubt we love our coffee fix with the survey finding that 88 per cent of Canadians are coffee drinkers, and Folgers offers a variety of coffee blends for any taste preference, ensuring the best part of wakin’ up…is Folgers in your cup,” adds Palter.

About the survey

A survey of 1500 Canadians was completed online between August 20, 2013, and August 22, 2013 using Leger’s online panel, LegerWeb.  A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.

Source: Folgers Gourmet Selections

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