NEW YORK, U.S. – According to a Post report, Starbucks plans to open a massive “Eataly-style” coffee center and has been scouting locations on Fifth Avenue as well as in Chelsea and the Meatpacking District. Nothing is set in stone yet, but the desired space will be at least of 2,000 sqm, which will give R&D a surplus of space to make up new drinks, and if all goes according to plan it will be similar to the Starbucks Reserve Roastery and Tasting Room in Seattle.
Along with this forthcoming coffee center, the company is also looking to expand the footprint of its Reserve shops, through which it hopes to win back New Yorkers who have moved on to more interesting coffee options.
Meanwhile Eataly is preparing to open its second New York venue inside the World Trade Center in Manhattan.
The store covering approximately 4,000 sqm is due to open before the summer.