Thursday 09 February 2023

Simpl partners with Blue Tokai to elevate online customer experience

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BANGALORE, India – Simpl, India’s favourite checkout partner – today said it has tied up with Blue Tokai Coffee Roasters, India’s largest and fastest-growing specialty coffee brand, to offer seamless checkout solutions. With this strategic partnership, both companies take a significant step in empowering consumers across the country with complete payment solutions and enhancing their coffee experience.

Simpl’s Pay-in-3 option with its interest-free payment period is available to Blue Tokai customers on the coffee brand’s online store. The Simpl-Blue Tokai partnership is a win-win for the millennial customer base as payments are conveniently split into 3 tranches at no extra charges, resulting in a great brew: zero friction and a seamless yet transparent payments experience. This allows the customers to purchase the wide range of coffee products, including roasted coffee beans, easy-to-brew coffees, ready-to-drink cold brews, equipment, and merchandise, more seamlessly than ever before.

Speaking about the strategic alliance, Nitya Sharma, CEO & Co-Founder – Simpl, said, “We are thrilled to partner with Blue Tokai Coffee Roasters. Our platform helps merchants boost order volumes while attracting new customers. The superlative checkout experience that Simpl enables helps our merchant partners build deeper relationships with their customers and attract new customers.”

Simpl’s full-stack e-commerce solutions increase cart conversions and reduce dependence on CoD (cash on delivery) orders while empowering merchants to build trusted relationships with consumers rooted in trust. Its powerful Artificial Intelligence and Machine Learning tools enable merchants across product categories and end customers across segments to unlock multiple benefits from a single unified platform.

About Simpl

Simpl is India’s leading checkout network meant to make payments invisible and money intelligent. It is committed to the simplification and democratisation of digital transformation in the payments space.

As India’s foremost consumer experience platform, Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 20,000 available merchants and millions of trusted users pan-India, Simpl envisions creating an inclusive digital payment experience for India that empowers and fosters trust between merchants and their customers.

About Blue Tokai Coffee Roasters

Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, headquartered in Gurgaon, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more accessible across formats. As pioneers of specialty coffee in India, Blue Tokai has been instrumental in shaping the evolving coffee culture in the country, at par with global standards.

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