AL-BIREH, Palestina – Segafredo Zanetti Espresso, part of Massimo Zanetti Beverage Group in cooperation with its partner Musbah Ajez, opened its latest café in Al-Bireh, Palestine bringing its first drive-through concept to life. Al Bireh is a vibrant city that includes several museums, cultural centers, sporting clubs and youth centers. It is a well-recognized economic crossway between several main nearby cities.
A striking ambience and a sweeping view are completed by special features: a classic café featuring a wide terrace – the perfect spot to cherish the scenery of the nearby mountains; on the store’s side, the drive-through facility is the added-value that further complements the spot with the comfort to order and pick up the favorite coffee without stepping out of one’s car.
Espresso and filter coffee are the most popular beverages, but the menu of Segafredo Zanetti Espresso also offers a rich variety of well-known Italian dishes and a selection of drinks.