MILAN, Italy – Segafredo Zanetti, part of Massimo Zanetti Beverage Group, announces its enrolment to the Register of Historic Brands of National Interest, a recognition assigned by the Italian Ministry of Enterprises and Made in Italy to promote and protect the excellence of historic companies rooted in the National territory for at least fifty years.
This prestigious designation allows Segafredo to combine its logo with the title of Historic Brand of National Interest for its commercial and promotional activities, certifying the historical value of the company and underlining its role as Ambassador of True Italian Espresso on a global level.
Segafredo Zanetti becomes Historic Brand of National Interest
“I am extremely proud and pleased that Segafredo has become part of the Register of Historic Brands of National Interest. This recognition is a concrete testimony of the deep bond that binds us to the territory, which translates into the desire to spread the taste, culture and brewing of the true Italian espresso throughout the world”, says Massimo Zanetti, President of Massimo Zanetti Beverage Group. “Ours is a beautiful Italian entrepreneurial story born from tradition and projected towards the future, by constantly writing new pages and achieving prestigious goals”.
Since 1973, Segafredo Zanetti has conquered the hearts of espresso lovers all over the world thanks to a highest quality product, the result of a completely integrated and internalized production cycle.
Each of the 50 million Segafredo cups consumed every day tells a story of deep knowledge and careful selection of raw material, dedication throughout all production phases, constant research, and innovation.