Friday 14 June 2024
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Ditta Artigianale to open a pop-up store in Seoul, from May 4 to 6

This strategic presence in Seoul not only signifies an opportunity to introduce Ditta Artigianale's specialty coffees to South Korea but also underscores the company's continued expansion into international markets

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FLORENCE, Italy – Ditta Artigianale, the florentine coffee shop line co-founded by Francesco Sanapo and Patrick Hoffer, announces its debut in Seoul. From May 4 to 6, Ditta Artigianale will be hosting a pop-up store inside “Bean Brothers”, one of the city’s most beloved and renowned establishments. This venture marks an exciting opportunity for coffee enthusiasts in Seoul to experience the excellence of modern Italian espresso and explore Ditta’s exclusive coffee selection, alongside indulging in specialties such as Coffeemisu, a delightful signature coffee drink.

Ditta Artigianale in Seul

Francesco Masciullo, the 2017 Italian coffee champion and esteemed coffee expert of Ditta Artigianale, will be curating a captivating experience for visitors. From 1 to 4 p.m. and 7 to 9 p.m. each day, Masciullo will showcase a selection of exclusive specialty coffees, offering insights into their origins, characteristics, and flavor profiles.

Guests will have the chance to indulge in meticulously crafted blends, including: ‘Mamma Mia’: A harmonious blend sourced from Peru, Costa Rica, Ethiopia, and Honduras, boasting rich notes of chocolate and dried fruit, tailored for those with a preference for low acidity. ‘El Diamante’: A single-origin coffee hailing from Costa Rica, renowned for its enveloping hints of cinnamon, dark chocolate, and subtle undertones of gingerbread.

Additionally, guests can savor two distinguished varieties from the Ditta Artigianale Reserve Collection, revered for their exceptional qualities and unparalleled complexity, likened to the ‘champagnes’ of coffee.

This strategic presence in Seoul not only signifies an opportunity to introduce Ditta Artigianale’s specialty coffees to South Korea but also underscores the company’s continued expansion into international markets.

Presently, Ditta Artigianale coffees are available in 16 countries worldwide, including France, Germany, the United Kingdom, the United States, Japan, and Abu Dhabi.

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About Ditta Artigianale

Established in 2013 by Francesco Sanapo, a distinguished multi-award-winning champion barista and taster, and Patrick Hoffer, Ditta Artigianale is committed to delivering unparalleled quality coffees to Italy and beyond, reimagining their narrative with a focus on transparency and sustainability throughout every stage of production. Furthermore, as a microroastery, Ditta Artigianale offers freshly roasted and served coffees, available for purchase online here.

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