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Sca release and update on 2021 World of Coffee and World Coffee Championships in Athens

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MILAN – Yannis Apostolopoulos – Chief Executive Officer of the Specialty Coffee Association (SCA) – issued on February 4, 2021, an update on the 2021 World of Coffee and World Coffee Championships that are set to take place in June in Athens. Travelling to a different European city each year, World of Coffee is an essential event for coffee professionals in Europe– drawing a loyal audience from the global specialty coffee community. Here is the statement:

«Dear members and friends of the Specialty Coffee Association,

I hope this email finds you well. This message is an update on the status of the 2021 World of Coffee (WOC) trade show and the World Coffee Championships (WCC), currently scheduled to take place in Athens this June.

With the roll-out of COVID-19 vaccinations in many countries worldwide, there is a light at the end of the tunnel. Unfortunately, coronavirus cases continue to rise, and much uncertainty remains about the prospects of in-person events like WOC and the WCC in the next two quarters of the year.

We are in conversations with our partners, assessing the viability of moving forward with hosting the 2021 WOC and WCC events in Athens this June. Our community and staff’s health and safety remain our top priority. We are committed to communicating a firm decision to you regarding these important events by Friday, February 26.

The past year has been challenging for coffee and allied businesses. The SCA remains committed to enabling connections between buyers and suppliers through events like World of Coffee and the World Coffee Championships. Thank you for sticking with us through this tough time and for your patience as we sort out the next steps. We will be back in touch again before the end of the month.»

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