Sunday 05 May 2024
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Sagon-Phior and Tower Coffee Unveiled as Davey Awards Gold Winner

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NEW YORK, US – Winners of the 17th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts. With over 2,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small shops, firms and companies worldwide.

Full-service marketing agency of record Sagon-Phior and collaborator client Tower Coffee were the Craft Coffee Industry’s sole Gold Award winner. They also received a Silver Award for Features Best Visual Appeal Aesthetic.

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“Capturing the essence of Tower Coffee meant their online presence had to convey the company’s commitment to quality, care, and flavor above all – from bean selection to roasting, packaging technology to the ultimate taste experience. Our work together let the personal, positive connection with every coffee customer shine through,” said Rio Phior, Chief Creative Director, Sagon-Phior.

“It is an honor to be the center of a Davey award. We wish to thank Sagon-Phior for their close, collaborative partnership, and the Davey Award judges for their consideration. Tower Coffee aspires to awaken the senses of every coffee drinker through our uncompromising commitment to flavor and quality – at home, in cafes, and at the workplace. Sagon-Phior beautifully portrayed those aspirations,” said Robert Brown, Tower Coffee’s CEO.

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The Daveys are judged and overseen by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
Membership represents a “Who’s Who” of media, advertising and marketing firms including: Spotify, Nissan, Conde Nast, Disney, Microsoft, GE Digital, JP Morgan, PGA Tour and Wired.

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