MILAN, Italy – With innovation as the common thread of this edition of Host, Rhea’s booth (Hall 14 – Stand C44-D49) has been designed to take visitors on a journey through the tailor-made customisation of Rhea’s automatic machines and recipes. Rhea’s innovation process is in fact always aimed at creating machines tailored to the customer’s needs and requests, to interpret brand values, preferences and expectations for a tailor-made coffee experience.
Rhea at Host
A Rhea’s showroom at the fair will present the group’s latest table-top and free-standing machines that stand out for their design, functionality, technology and environmental sustainability and that allow for the creation of customised coffee corners dedicated to the various horeca segments.
The core of Rhea’s presence at Host will also be the creativity put into researching and experimenting new recipes to offer increasingly innovative coffee experiences: Andrea Lattuada, a famous coffee expert, will be there to create original coffee drinks and cocktails, offering an alternative vision of coffee tasting.
At the booth, visitors will be able to witness the preparation and then taste the coffee-based recipes created by Lattuada with the mastery of a mixologist, and which can also be replicated by you to surprise your guests, whether it is for breakfast, a coffee at the end of a meal or for an aperitif.
“The image that we will convey with our stand at Host represents the manifesto of who we are and the evolution that has seen us play a leading role in recent years, at the service of the consumer experience and alongside our customers all over the world. I don’t want to reveal more, but we look forward to seeing you at Host to open together the doors of Rhea’s home,” comments Andrea Pozzolini, CEO of Rhea.
About the company
Rhea, founded by Aldo Doglioni Majer in 1960, is one of the largest producers of customized vending machines in the world. For over sixty years, Rhea has stood out for its wide international reach, high-level design, state-of-the-art technology, and ‘Made in Italy’ excellence. With headquarters and manufacturing based in the province of Varese and foreign branches in 9 countries, Rhea is proud of having spread coffee culture to over 90 countries around the world.
From a global player in vending to a pioneer in the introduction of vending to the new retail, hospitality and out-of-home sectors, the company confirms its mission to interpret and often anticipate a constantly evolving market.
Rhea’s new proposals revolutionize the very concept of hospitality, both in business and domestic contexts, with a value proposition that improves the quality of life.