Tuesday 23 July 2024
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Reborn Coffee launches on Amazon, expanding OMNI-channel strategy for e-commerce growth

By launching on Amazon, Reborn Coffee will access millions of potential customers, utilize advanced marketing tools to enhance brand presence and drive traffic, ensure prompt and reliable delivery through Fulfillment by Amazon (FBA), leverage data analytics to inform marketing strategies and product development, and enhance our OMNI-channel strategy by integrating our online and offline presence to provide a seamless customer experience

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BREA, Calif., USA – Reborn Coffee Inc. has announced its official launch on Amazon. This strategic move enhances the Company’s OMNI-channel approach, aiming to drive substantial revenue growth and capture a wider online customer base. According to Grand View Research, the global coffee market is projected to reach $144.7 billion by 2025, with a significant portion driven by specialty coffee.

In the United States alone, the online specialty coffee market is expected to grow at a CAGR of 8% from 2023 to 2025, reaching an estimated value of $5.5 billion by 2025.

By launching on Amazon, Reborn Coffee will access millions of potential customers, utilize advanced marketing tools to enhance brand presence and drive traffic, ensure prompt and reliable delivery through Fulfillment by Amazon (FBA), leverage data analytics to inform marketing strategies and product development, and enhance our OMNI-channel strategy by integrating our online and offline presence to provide a seamless customer experience.

“We are thrilled about our launch on Amazon, which marks a significant step in our OMNI-channel strategy,” said Jay Kim, CEO of Reborn Coffee.

“Amazon’s vast reach and robust infrastructure will allow us to connect with more customers, deliver exceptional coffee experiences, and drive significant revenue growth. Our specialty coffee beans, known for their quality and ethical sourcing, will capture the discerning tastes of online customers. We are committed to providing high-quality coffee and look forward to expanding our footprint in the online market.”

Reborn Coffee aims to capture a substantial share of the online specialty coffee market, which is projected to grow significantly.

By leveraging Amazon’s platform, the Company projects capturing 1% of the online specialty coffee market in 2024, translating to approximately $45 million in revenue. By 2025, Reborn aims to increase its market share to 1.5%, targeting approximately $82.5 million in revenue.

These projections are based on the Company’s comprehensive marketing strategies, the strength of its product offerings, and the expanding online coffee market. Reborn’s presence on Amazon is expected to significantly boost revenue by expanding its customer base and increasing sales volume.

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