Tuesday 23 July 2024
  • La Cimbali

Coffee mate dares fans to spread iced coffee love with a bold challenge

"We know people are passionate about their iced coffee – just as we are at Coffee mate – so we wanted to reward the most energetic fans, for simply boasting (and drinking!) what they love," said Leonardo Aizpuru, Nestlé Vice President of Brand Marketing for the Beverage Division and Business Unit

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ARLINGTON, Va., USA – Coffee mate is encouraging fans to spread their love for the brew, giving them a chance to win $2,500 with the Coffee mate Iced Coffee DARE. To participate, fans are dared to shout “Coffee Mate Has New Coffee Mate Iced Coffee” in various public places to promote the ready-to-drink offerings via video “submission” on TikTok using the hashtag #CoffeemateContest, starting now through July 8th.

The catch? The brand is looking for creative, unexpected and bold displays of love for iced coffee (with safety first) – whether that’s on the subway during rush hour or presenting in front of a crowd.

No purchase necessary. Ends 7/8/24 at 11:59 PM ET. Open to 50 US & DC, 18+. Void where prohibited. See official rules for full details at coffeemate-dare.myshopify.com/pages/rules.

But that’s not all! No video? No problem. Coffee mate will even pay fans to order merch from their website, which carries a variety of Iced Coffee DARE-inspired items, including shirts, hats, tumblers and stickers. While supplies last, fans can place an order at coffeemate.com/dare.

This is Coffee mate’s first merch collection and is not only free, but also rewards purchasers with a $10 or $15 digital gift card, depending on the item selected. Offer ends 6/23/24 at 11:59 PM ET or while supplies last. Limit one (1) item per household.

See coffeemate-dare.myshopify.com/pages/rules for full details.

“We know people are passionate about their iced coffee – just as we are at Coffee mate – so we wanted to reward the most energetic fans, for simply boasting (and drinking!) what they love,” said Leonardo Aizpuru, Nestlé Vice President of Brand Marketing for the Beverage Division and Business Unit.

“Whether it’s participating in our DARE challenge or sporting Coffee mate Iced Coffee merch, fans can be rewarded for their enthusiasm of all things iced coffee as we celebrate summer – but remember, cold coffee is always in season with our new Iced Coffee.”

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