Wednesday 06 December 2023

Peet’s Coffee expands ready-to-drink portfolio with debut of blended coffees

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EMERYVILLE, Calif., U.S.— Peet’s Coffee previewed Peet’s Blended Coffee, a new line of four ready-to-drink (RTD) beverages, at this year’s National Association of Convenience Stores (NACS) trade show in Atlanta, Georgia. Chocolate Truffle, Caramel Dulce, Vanilla Crème, and Coffee & Cream are made with real cream, real sugar, and 100% single-origin Colombian coffee—delivering an upgraded coffee treat.

Peet’s Blended Coffee, slated to launch across convenience, grocery, mass and drug stores, will be available in California starting early January 2020 distributed by Keurig Dr Pepper.

The Pursuit of Better Coffee

Alfred Peet, the company’s founder, opened the first Peet’s storefront in 1966 in pursuit of better coffee and his rich, complex, superior quality roasts were unlike anything Americans ever tasted. Over its fifty-three-year history, Peet’s has remained focused on delivering the best coffee experience for consumers, whether that be handcrafted beverages in retail coffee bars or the freshest beans available nationally through grocery, mass, and club channels.

Peet’s approaches RTD with the same commitment it has for beans and is excited to take on this large segment of the coffee category in 2020 with its new Blended Coffee. The Peet’s legacy of quality coffee results in high brand loyalty with consumers eager to extend their consumption of premium coffee to new dayp arts with Peet’s RTD beverages.

“One of the top reasons consumers buy ready-to-drink coffee is for a creamy treat,” said Gretchen Koch, Senior Director of Marketing, Peet’s Coffee. “We know consumers are turning to this category for indulgence, but they are not fully satisfied with the options they have today. Our Blended Coffee offers consumers better indulgence with real cream, real sugar and premium, single-origin Colombian coffee, which ultimately provides an upgraded creamy coffee experience.”

Peet’s previewed the following Blended Coffee offerings at NACS

Each flavor is made with 100% single-origin Colombian coffee, real cream, real sugar, and comes in 13.7-fluid-ounce glass bottle with a suggested retail price of $2.99 to $3.49 USD:

  • Chocolate Truffle—Made with real cocoa, Chocolate Truffle is a deliciously rich, chocolate accentuated by the 100% Colombian coffee.
  • Caramel Dulce—An elevated, rich caramel that delivers a dulce de leche profile complemented by the smooth, coffee flavor.
  • Vanilla Crème—A smooth and creamy Madagascar vanilla perfectly complemented by the rich coffee.
  • Coffee & Cream—Premium 100% Colombian coffee is blended with real cream, milk and sugar for a deliciously creamy coffee experience.

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