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Nuova Ricambi: Italian experts and leaders in the Middle East market

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MILAN – “When I started to work in the Middle East market, I was very surprised and pleased by the importance that these countries give to the world of coffee“ Says Erika Mondadori, Nuova Ricambi export manager for Middle Est„ In countries as Iran, the market is growing at exponential level, in other countries it is sustained and constant”.

Italy is known worldwide for its expertise in coffee and its high-performance coffee machines. It is also known for his love for design and quality and it is not a chance that in this country there is a company that since 1980 is the worldwide leader in components and parts for espresso machines and for bar equipments.

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With now more than 11.000 items on catalog, Nuova Ricambi achieves around 70% of its total turnover through export activities and his professionalism is appreciated by clients in 133 countries across the globe.

In the Middle East the flexibility and short delivery times are assets very appreciated by Nuova Ricambi’s customers.

The possibility to benefit from the extensive storage capacities and the catalogue of over 11.000 items save them from keeping large stocks themselves (which means a significant cost reduction) and, at the same time, allow them to be served by a one-stop-shop able to offer everything a coffee shop or a café may need to serve the continuous cycle of people attending.

“They are projected to the future: despite their strong passion for traditional tea and their very characteristic coffee cultures, they are good observers of new trends and they succeed admirably in keeping up with the times.” Says Eriks, “ In middle east they are passionate by quality ad specialties. They are always looking for the best products, the most special coffee blends and the latest model of espresso machine, grinder or coffee tool. They also really appreciate the service of tools customization we offer“.

Nuova Ricambi does not leave nothing out, not the smallest detail: the most modern water treatment systems, the most exclusive grinders and the best filters are presented to customers along with the newest tampers, the best latte art tools the must-have barista tools, as the DuoDrip, the double metal cone braded EDO Barista that is having a huge success worldwide.