SINGAPORE – Nestlé Professional has unveiled its latest initiative aimed at transforming the way it engages with food-service operators. The newly inaugurated Customer Engagement Centre (CEC) in Singapore is a testament to Nestlé’s commitment to the F&B and hospitality businesses, positioning itself as a comprehensive solutions provider.
The CEC stands out in bringing in-depth industry knowledge, expertise in food services and an extensive F&B and hospitality portfolio. Helmed by Nestlé Professional’s in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele.
These challenges include a constant drive for sustainable practices, solutions for manpower challenges, and steps toward increased overall operational efficiencies delivered by innovative on-trend concepts. The opening of Nestlé Professional’s new CEC marks a significant shift from selling products to actively contributing to the growth and improvement of F&B and hospitality businesses in Singapore.
Mr. Paul Nagelkerken, Country Business Manager, Nestlé Professional, affirmed, “By creating a space that fosters collaboration and innovation, Nestlé Professional is poised to play a pivotal role in assisting the F&B industry in Singapore.
This strategic initiative aligns with the company’s commitment to exceed the expectations of our customers, providing them with the concepts, tools and expertise needed to thrive in a dynamic and competitive market.”
The new CEC is designed to resemble a café, where partners and affiliates can book an appointment for tastings and demonstrations to better understand the myriad of F&B offerings and solutions provided by Nestlé Professional.
This includes product and machine demonstrations where product training, tailored applications, creative menu development, and recipe ideas are offered to meet unique business needs. The Nestlé Professional team is thus able to use the CEC as a platform to actively engage customers, offering the convenience of both food and beverage solutions in one location.
The CEC is divided into a professional kitchen and bar area, ensuring that facilities for both food and beverage are well accounted for. In the bar area, customers have access to a comprehensive range of beverage machines, making it a total hot and cold beverage solutions provider for various types of F&B establishments.
The offerings include soluble tin and spoon preparation, fully automated and semi-automated coffee machines, compact tabletop coffee roasters, and cold machines. This is where exceptional coffee experiences are crafted for everyone, everywhere, with different solutions available. The kitchen is equipped with professional-grade equipment that simulates the operational environment of our customers, ensuring a realistic and immersive experience.