Wednesday 29 June 2022

Alessandra Ambrosio is Nespresso summer 2022 collection campaign’s muse

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VEVEY, Switzerland – Nespresso’s summer 2022 collection has arrived, making waves with a tropical Brazilian-inspired range and fronted by Alessandra Ambrosio as the campaign’s muse. Inspired by the delicious flavours of the tropics and in honour of Brazil’s national drink, the Caipirinha, lime and mint take centre stage resulting in the refreshing new Barista Creations Liminha over Ice and Exotic Liminha over Ice flavoured coffees.

The sunlight lemon yellow and tropical leaf print that adorns Nespresso’s latest summer designs also pays homage to Brazil’s vibrant landscape, ready to unite coffee lovers globally through positivity and good vibes this season.

In addition to embodying positivity and good vibes, the campaign encourages coffee lovers to make time for wellness practices, for a more mindful summer outlook. Summer is the ideal moment to implement new routines, and whether that be a regular morning espresso alongside yoga practice, or an iced coffee whilst reflecting and journaling, coffee is the grounding element that helps to sustain these rituals.

To channel this mindful energy, Nespresso will put forward positive mantras throughout the summer season, with two of them – ‘Brew, Breathe, Bloom’ and ‘Inhale, Exhale, Enjoy’ to be featured on limited edition coffee mugs.

Alongside the mindful mantras and exotic new iced flavoured coffees, Nespresso’s summer collection brings with it limited-edition accessories and Vertuo machine, coupled with refreshing cold coffee recipes. All of this will be brought to life via the summer campaign film, which showcases our uplifting rituals, personified by Alessandra, grounded in Brazil and powered by great coffee.

Commenting on her involvement with the Nespresso summer campaign, Alessandra Ambrosio said: “Summer is my favourite time of the year and as a Brazilian I’m so proud to be the face of a campaign which is inspired by my home country. I love the concept of coffee marking important moments of reflection throughout the day. I’m so excited to be a part of such an uplifting campaign and to work with Nespresso to bring to life these delicious recipes, summery accessories, and quality coffee – and the Liminha over Ice really is Brazilian summer in a cup!

Refreshing summer drinks celebrating Brazil’s vibrant flavours

This year’s refreshing additions to the Nespresso Barista Creations for Ice range are tropical lime and mint sensations that’ll keep the heat at bay. The Liminha over Ice and Exotic Liminha over Ice are inspired by zesty Brazilian flavours and are accompanied by brand new innovative recipes for an indulgent iced coffee moment to enjoy in the height of summer. The new coffees are available alongside the seasonal Barista Creations for Ice black coffees and the popular Barista Creations for Ice Coconut Flavour and Tropical Coconut Flavour who are making a comeback.

Nespresso’s thirst-quenching summer coffee recipes can be found at www.nespresso.com/recipes

‘Inhale, Exhale, Enjoy’ with a selection of summer-inspired accessories

Launching this summer and signed by Alessandra Ambrosio are two Limited Edition Coffee Mugs complete with sleek, sunny designs. Each one of the mugs showcases one of Nespresso’s summer mantras for both hot and cold coffees to be enjoyed in style. And coffee lovers can also brew in style with the Limited Edition Vertuo Next in Jade, for a refreshing, summery look that’ll brighten up any home space.

For the full-blown barista experience, Nespresso has also launched a new micro-brushed stainless- steel Barista Shaker, ideal for preparing the ultimate barista-style coffee recipes, for both Original and Vertuo. The large holes for straining create a generous crema for an impressive finish.

For summer fun on-the-go, the classic Nomad Travel Mug has been launched in a brand-new ocean blue colour, and portable iced coffees can be enjoyed alongside Nespresso’s selection of beach merch, including the Nespresso upcycled beach towel, beach pouch and water bottle.

Brew, Breathe, Bloom – with an uplifting rituals playlist

Sound is a strong emotion driver and plays a crucial role in calming our body and soul. Four specially curated uplifting rituals playlists have been created on Spotify in partnership with Alessandra Ambrosio for everyone to enjoy.

About Alessandra Ambrosio

Born in Erechim, Brazil, Alessandra Ambrosio nurtured her desire to become a model from a young age. She emerged into the international modeling world as a part of the Brazilian invasion in the late ‘90s. Alessandra has been the face and global brand ambassador for fashion and beauty brands including Omega, Balmain, Moschino, Revlon, Christian Dior, Oscar de la Renta, Calvin Klein, and Ralph Lauren and has graced covers of hundreds of international magazines, including Vogue, Harper’s Bazaar, Cosmopolitan, Vanity Fair, GQ, and Elle. In addition to her distinguished career in the fashion industry Alessandra has also made multiple cameos in films and TV shows including Daddy’s Home, Daddy’s Home 2, Teenage Mutant Ninja Turtles: Out of the Shadows, Entourage, How I Met Your Mother, and Brazilian show Hidden Truths. Alessandra is a devoted mother to daughter Anja and son Noah and is very passionate about environmental causes, particularly ocean conservation.

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