Wednesday 29 June 2022

Lavazza returns to the National Restaurant Association Show

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NEW YORK, USA – World-renowned, family-owned Italian coffee company Lavazza, is excited to announce their return to this year’s National Restaurant Association Show, taking place in Chicago from Saturday, May 21 to Tuesday, May 24. Lavazza‘s VP – Head of Marketing Americas, Camille Vareille and key members of the company’s sales and training teams will be on-site to share more about the heritage brand’s growth into ready-to-drink cold brew coffee and lead consumers through demos and specialty classes.

“We are excited for the in-person return of the National Restaurant Association Show where we will showcase our new ready-to-drink cans of cold brew coffee as well as our extensive roster of whole bean, ground, espresso and single serve coffees to potential restaurant and hotel trade partners,” shared Camille Vareille, VP – Head of Marketing Americas.

Lavazza’s training team will take over the NRA Demo Bar for activations and events. The team is comprised of Kathleen McCarthy, a Specialty Coffee Association Authorized Specialty Coffee Trainer (SCA AST) and Professional Level Barista who serves as the brand’s New York Training Manager; Frank LaRusso, a SCA AST and Coffee Skills Professional (CSP) with expertise in office coffee service and sustainability; and Michelle Cheng, a SCA Barista Professional who specializes in latte art and brewing methods. These accredited trainers, who have a combined 60 years of industry experience, will walk attendees through detailed sessions ranging from Brew Method Demos and Comparative Tastings to Cold-Brew Based Recipes and Simple Food Pairings. A full schedule is below:

  • Saturday, May 21st: Chemex & Siphon Comparative Testing (9:30 AM – 11:30 AM), RTD Tastings (11:30 AM – 12 PM), RTD-Based Recipes (12 PM – 2 PM) and Latte Art Demo (2 PM – 4 PM).
  • Sunday, May 22nd: V60 & French Press Comparative Testing (9:30 AM – 11:30 AM), RTD Tastings (11:30 AM- 12 PM), Coffee Pairings (12 PM – 2 PM), Regional Specialties (2 PM – 4 PM).
  • Monday, May 23rd: Chemex & French Press Comparative Testing (9:30 AM – 11:30 AM), RTD Tastings (11:30 AM – 12 PM), Cold Brew Mocktails (12 PM – 2 PM), Milk Steaming Demo (2 PM – 4 PM).
  • Tuesday, May 24th: V60 & Siphon Comparative Testing (9:30 AM – 11:30 AM), RTD Tastings (11:30 AM – 12 PM), Cold Brew Mocktails (12 PM – 2 PM), Latte Art Demo (2 PM – 4 PM).

Continuing to build buzz around the ready-to-drink cold brew launch, the brand will also offer tasting sessions with flights of the four varieties: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk. Each can is made with USDA Certified Organic, Rainforest Alliance Certified, 100% Arabica coffee. All attendees can enter to win a year’s supply of Lavazza’s ready-to-drink cold brew.

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