Thursday 09 February 2023

Nespresso, Chiara Ferragni co-develop a limited-edition collection inspired by Italy’s regional coffee traditions

Nespresso expands its Ispirazione Italiana range with a limited-edition collection co-designed by the italian fashion icon and inspired by the country’s vibrant coffee culture

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LAUSANNE, Switzerland – Nespresso is kicking off the year in style with Italian fashion icon, Chiara Ferragni, who has embarked on a journey of discovery through her love of coffee in a four-part short film series. Inspired by the delicious flavours and the Italian regional coffee traditions, Chiara co-developed a limited-edition collection with Nespresso, expanding the Ispirazione Italiana range with the launch of the Milano Intenso coffee, accessories and a coffee machine that pay tribute to the urban vibes and contemporary tempo of Milan, Chiara’s city of adoption.

Alongside renowned historian, Filippo Cosmelli, Chiara starts her adventure in the fascinating history of Rome’s coffee culture and the tradition and creativity of the beautiful city. Together, the duo visit iconic locations, including Antico Caffè Greco where they enjoy a Roma espresso and uncover Italian roasting traditions. Chiara’s journey continues through the city of Milan, the true inspiration behind the design, taste and notes of the Milano Intenso coffee, stemming from historic locations such as Villa Necchi, Palazzo Montedoria and Duomo Cathedral. The Duomo gold spires and Villa Necchi’s bespoke geometric deep green design with gold accents, appear throughout the limited-edition collection, uniting coffee enthusiasts globally with timeless elegance and classic vibes.

Commenting on her collaboration with Nespresso, Chiara Ferragni said: “My love of coffee and Italy knows no limits, so I jumped at the chance to collaborate again with dear Nespresso family to co-develop this limited-edition collection. The new range has been inspired by the creativity and rich culture of Milan, and I am so excited to bring to life such great tasting coffee with beautiful accessories and machine for coffee lovers to enjoy wherever they are.”

A taste of Italy inspired by Milano

The limited-edition expansion of Nespresso’s Ispirazione Italiana 2023 range welcomes Milano Intenso, designed to allow coffee enthusiasts to celebrate the vibrant city of Milan. Finding a balance between jammy fruity notes and a shimmer of spice, the coffee will take people to a place of artistic heritage, luxurious lifestyle and superior taste. Milano Intenso encompasses the elegance, history and coffee expertise of Italy for people around the world to enjoy.

Igniting the senses with a classic combination of roasted-cereal and cocoa notes, coffee drinkers can expect to get hints of bread and dark chocolate with every sip they take. For a momentous tasting experience from start to finish, Nespresso recommends the coffee is sipped as a cappuccino, giving off hints of pepper, berry and funky fruity notes. The coffee uses a split roast technique, with the majority being medium roasted, and the minority composed of the Robusta portion and roasted to a very dark degree.

Embrace Italian culture with a selection of accessories

The limited-edition collection is also comprised of Nespresso’s limited-edition Touch Travel Mug in a sleek gold colour, and a set of two matte black and gold espresso cups, allowing consumers to enjoy their coffee in style. Coffee lovers can also get their hands on a limited-edition Nespresso CitiZ coffee machine with an Italian twist – wrapped in a striking artwork reminding Milan’s Villa Necchi Campiglio and ideal for enjoying Nespresso’s Ispirazione Italiana coffee range, including Milano Intenso.

About Chiara Ferragni

Chiara Ferragni is an entrepreneur and a global Italian fashion icon.

Chiara’s career started in 2009 when she launched her personal style blog, The Blonde Salad. With her strong personal branding through social media, she successfully gained presence in the digital space and a mass following, nowadays she has more than 28 million followers on Instagram.

Chiara has collaborated with multiple fashion brands and has been on the cover of the most eligible fashion magazines all over the world including Vogue, Vanity Fair, and InStyle. She has also been nominated by Forbes as “most powerful influencer” in 2017 and undoubtedly recognized as one of the most influential personalities in the fashion industry.

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