Thursday 25 April 2024
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Nescafe launches new instant coffee product for Vietnamese market

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DESCAMEX COFFELOVERS 2024
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HANOI, Vietnam – Nestle Viet Nam’s NESCAFE brand has launched a new coffee product NESCAFE Cafe Viet that combines instant and roasted blend coffee.

It marks the first time a coffee product has combined advantages of both types of coffee thanks to Nestle’s Micronized Roasted Coffee technology.

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The new product enables customers to enjoy traditional black coffee with a typical aroma of roasted and blended coffee quickly and conveniently, said Dang Thanh Tuyen, head of NESCAFE Cafe Viet brand.

It is distributed nationwide in the form of 16-gramme sachets and priced at VND40,000 for a box of 10 sachets.

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The product mainly uses coffee cultivated in Viet Nam.

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