LONDON, UK — Coffee drinkers in the UK are able to enjoy Nescafé Gold Organic. The premium instant coffee launched in Sainsbury’s last month. Made using 100% organic Arabica beans, Nescafé Gold Organic delivers a smooth, fruity flavour with notes of sweet and sour citrus fruits, alongside the reassurance many get from selecting organic.
Neil Stephens who heads up Nescafé in the UK and Ireland said: “This is our first organic offering from Nescafé. Demand for organic products continues to grow in Britain and remains a big factor for many consumers, particularly those interested in the environmental benefits of going organic. I’m delighted to be able to share this premium innovation with the UK’s coffee drinkers.”
Makers of organic goods aim to produce food and crops using natural substances and processes, and the method has grown in popularity in recent decades. Nescafé Gold Organic displays the European organic logo, making it easy for customers to see it has passed the rigorous and strict rules covering its organic production.
Nestlé, the maker of Nescafé and world’s largest food and drink company, is increasingly offering organic options across its global portfolio. Last year Nestlé acquired a majority stake in Terrafertil, which sells natural, organic, plant-based foods and healthy snacks in the UK. While its SMA Nutrition business recently launched an SMA Organic baby milk in the UK, providing parents with more choice than ever before.
Nescafé Gold Organic is available exclusively from Sainsbury’s now.