MELBOURNE – The Melbourne International Coffee Expo – MICE 2022 – is just around the corner. After a three-year hiatus, the largest dedicated coffee expo in the Southern Hemisphere will return to the Melbourne Convention and Exhibition Centre from 27 to 30 September 2022. It is a place to connect, do business, and network, all under the one roof.
For the first time in nine years, MICE will also host the World Barista & Brewers Cup Championship, with the world’s best coffee competitors descending on our great coffee city for the chance to take home the coveted title of “World Champion”.
MICE was set to host the competitions in 2020, before the COVID-19 pandemic disrupted plans and international travel.
“We are thrilled to have secured these prestigious World Coffee Championships,” says MICE Show Director Lauren Winterbottom.
“We already knew Australia was a renowned coffee destination, and now we have the chance to share our coffee culture with a global audience.”
The preeminent international coffee competitions are produced annually by World Coffee Events, a subsidiary of the Specialty Coffee Association. Both competitions involve thrilling, time-restricted performances by the baristas on a stage in front of judges and a packed audience.
“MICE launched in 2012 with the purpose of bringing the global coffee community together and that’s exactly what this world-class expo has done. It’s reinforced Australia’s contribution globally, and how much the show supports the growth of individuals, organisations, and the industry as a whole,” Lauren says.
The three-day coffee expo presents an enlightening period for coffee lovers and industry players alike. Since it is open to both the public and professional traders, the expo is known to attract visitors from all over the world.
