Wednesday 24 April 2024
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Melitta Professional to attend Internorga 2024 with new products

New digital possibilities and service excellence are further topics at the Internorga booth in Hamburg. A look at the new service portal is also in line with the objective of Melitta Professional's holistic portfolio: trade fair guests are cordially invited to enjoy perfect quality in a cup in the "Home of Coffee Lovers"

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DESCAMEX COFFELOVERS 2024
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MINDEN/HAMBURG, Germany – Melitta Professional is coming to Internorga 2024 with new products and an enhanced stand concept. True to the trade fair motto “All together”, a barista counter with various preparation methods invites trade fair guests to explore and taste a variety of coffees in the center of the open-plan “Home of Coffee Lovers”. In doing so, the coffee enjoyment experts at Melitta Professional draw on the abundance of their wide range of coffees, which are suitable for the various tastes, from classic to certified organic/Fairtrade to specialty coffees.

Melitta Professional at the Internorga

“In the Melitta Group, we can draw on the special expertise of our roastery and the Melitta manufactory in Bremen as well as our sister company Corsino Corsini in Tuscany. We want to make this variety tangible in Hamburg,” explains Mirca Braun, product manager and trainer of the Specialty Coffee Association (SCA).

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Melitta and Caffè Corsini (image provided)

“Brewing Success together” is the motto at the central meeting point at the trade fair stand. “Whether it’s a kiosk or a Top restaurant, whichever individual coffee concept we develop together with our customers, in the end it’s always the perfect quality in the cup or mug that counts,” adds Stefanie Heidemann, who is responsible for training employees at the Melitta Professional Academy.

As an international juror of the SCA, she brings a wealth of specialist knowledge and many practical tips to the Barista counter in the “Home of Coffee Lovers”.

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Offering more variety: The option to cater even more specifically to individual preferences, to differentiate oneself with special accents and to expand the attractive coffee business is also the focus of the new Melitta Cafina CT8plus fully automatic coffee machine. In its new version, the top-of-the-range model in the CT series offers the option of processing up to four types of beans and up to four types of milk or milk alternatives fresh.

In the future, customers will be able to design their range of beverages even more individually, for example with additional coffee varieties, seasonal promotions, and specialty coffees, or with decaffeinated coffee drinks made from freshly ground whole beans.

The CT8plus also offers more variety and differentiation with other types of milk, milk alternatives and milk foam variants. Either one or two TopFoam Plus milk systems automatically provide cold or warm milk foam in three different consistencies without manual resetting. With two separate milk systems, milk varieties or plant-based alternatives can be used on a single-origin basis. And: Thanks to the Low-Pressure Brew option, the CT8plus can also make filter coffee lovers happy thanks to an alternative brewing process.

From small to large: the new CT4 and CT6 fully automatic machines expand the range for system customers with small and medium-sized requirements. Also, fully automatic machines of the XT series, fully automatic filter machines for fresh filter coffee at the touch of a button, portioned as a cup, mug or jug as desired, as well as the Cafina portafilter range with further automation “Grind connect” can be seen in Hamburg.

The Melitta Cafina XT Aroma System expands the fully automatically prepared variety of beverages with up to five different flavors for many new mix ideas at the touch of a button. An important advantage here is the simple automatic cleaning in the closed system – no individual parts of the slim aroma system (only 18 cm wide) in the design of the XT fully automatic coffee machine series must be disassembled.

New digital possibilities and service excellence are further topics at the Internorga booth in Hamburg. A look at the new service portal is also in line with the objective of Melitta Professional’s holistic portfolio: trade fair guests are cordially invited to enjoy perfect quality in a cup in the “Home of Coffee Lovers”.

Melitta will be present in Hall A4 – Booth 107

About Melitta Professional Coffee Solutions GmbH & Co.KG

Passion for coffee enjoyment since 1908. With holistic expertise for coffee, coffee machines, technical service, digital solutions, and financing, Melitta Professional supports its partner companies in the out-of-home market according to their individual needs. Worldwide with 12 national subsidiaries with their own sales and service teams and in more than 50 other countries in cooperation with partners for distribution and service.

The company’s customers are represented wherever coffee-to-stay or coffee-to-go in reliable top quality are in demand. The sectors are as diverse as the solutions: Hotel & Gastronomy, Community Gastronomy & Catering, Bakery & Convenience, Café & Coffee Shop, Trade & Specialist Trade, Work & Office.

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