HELSINKI, Finland – Meira Oy, part of Massimo Zanetti Beverage Group, announces that all of its coffee products roasted and packed in Helsinki, Finland are now Rainforest Alliance and Fair-Trade certified. The Rainforest Alliance and Fair-Trade non-profit certification systems have rigorous requirements related to sustainable farming and business practices, environmental and social responsibility, as well as good governance.
These seals aim to improve the livelihoods of coffee farmers, promote human rights, prevent deforestation, and fight climate change.
Meira Oy goals for certified green coffee
In the framework of a growing sustainability effort, Massimo Zanetti Beverage Group set its guidelines through the Responsible Sourcing Policy, a statement of its commitment to ethical and sustainable practices, in order to share its values with its suppliers and throughout its supply chain.
“It’s noteworthy that we have successfully attained our 100% sourcing goal for certified green coffee. Within the framework of our sustainability program, our work continues comprehensively, emphasizing our value chain’s commitment and engagement in emission-reducing development projects. Furthermore, we are delving into a broader consideration that focuses on addressing nature impacts, ensuring the sustainable future of coffee remains a top priority” said Raimo Sinisalo, CEO of Meira.
